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The classic entrepreneur reveals attributes and competencies that are worth emulating. Anyone can become an entrepreneur by gaining these entrepreneurial attributes.
Throughout the world, it is a fact that the most knowledgeable people at school usually are not those who make it in life or in the world of business. These intelligent ones are often surpassed by those who time after time endeavor to succeed because, they use their qualifications to look for jobs and do not desire to make it on their own.

Entrepreneurship is very crucial to the development of any economy in the world today! Every economy that has witnessed speedy growth has done so because of the existence of a pulsating private sector. Entrepreneurship really represents the only hope of employment for the hundreds of thousands who graduates from our various educational institutions each year throughout the world because, the public sector currently employs less of these graduates.

The New Webster's Dictionary of the English Language defines an entrepreneur as " someone who runs a business at his own financial risk." It is therefore important that we all develop the art of entrepreneurship, master how to reduce risk and how to make our businesses bloom. Entrepreneurship is an art, meaning, certain requisite skills and special abilities must be acquired and developed.

Let us discuss those skills that will make you an excellent and successful entrepreneur.

Skill #1: Learn to identify an opportunity.
It is said that opportunity is seen with the mind and not the eyes. Therefore, it is important to develop our minds so to easily identify great opportunities all around us. The developing of our minds to spot opportunities begins with a change of the way we think. We are really the way we think. Therefore, the way you are make you see things differently. For example, in my country, there are two school of thoughts. One thought believe that graduates should humble themselves, combine their acquired skills to do the so call "dirty" works so to be rich. The other thought believe that graduates are the "special" ones and must sit in the glamorous offices.

But with time, I have come to the realization that, those who follow the former school of thought become the rich ones who end up employing those who follow the latter school of thought. You are really what you think! Opportunities have to be taken, but they seldom come long without a measure of risk attached to them. Opportunities when spotted, draw people in an inimitable way.

They release energy for their fulfillment and rouse people in an infectious way into doing the seemingly impossible. Just like young David in my favorite Sunday School Story of "David and Goliath", David spotted the opportunity that will catapult him to richness and fame by fighting the ferocious Goliath when everybody backed off.

It was risky for a young lad to fight such a giant but he went for it and succeeded. Change the way you think and your beliefs will change, change your beliefs and your expectations will change, change your expectations and your attitude will change, change your attitude and your behaviour will change, and when you change your
behaviour, you will lucidly and vividly see all the opportunities around you.

Skill #2: Prepare for hard work.
Yes! it is true that being an entrepreneur gives you the temerity of your time. That is, you decide where to go and at what time, which is not the case for most employees. That, not withstanding, should not pave way for slothfulness whatsoever. An entrepreneur works hard, though unlike most employees, he or she (the entrepreneur) receives the right reward for his or her labor. Entrepreneurs have time for nothing else other than work, real work. In the art of entrepreneurship, hands - on dedication is required and nothing less will be sufficient. Entrepreneurship means given your 110% commitment. All self - made millionaires would tell you this.

Skill #3: Doing something you love doing best.
In the story of David and Goliath, David had practiced on a countless number of times how to use his slingshot. In fact, it was his slingshot he used in the killing of bears which attacked his lambs. Therefore, when Saul, his King, offered him his glamorous armor, he opted for his slingshot with just five smooth stones. That was what he knew best. He also decided to fight Goliath to defend his people because to him David, he had been practicing the art of defense in the bush. So he did what he loved doing best and excelled.
Be passionate at what you intend doing. If you do what you love, you are going to be better at it with time. It is very important that you do what you love doing best because, you are able to rise again even if you fall short the first time as in the case of most entrepreneurs.

Skill #4: Prepare to take risks.
There are always some risks involved in any new mission and you have to be prepared to assess these risks, as they present themselves. Everyone, one way or the other takes risks in life. However, most of the risks most people take are the ones that do not bring about any life changing success. Rather, it is the difficult ones that bring the unbeatable prosperity that most people stay away from. In my favorite David and Goliath story, though King Saul offered part of his kingdom as well as good riches to any man that is able to conquer Goliath, everyone stayed away, including the most experienced soldiers of Israel. It was little David who risked his life, fought Goliath, and conquered him. No wonder he later became the king of Israel and very rich.

Most people are usually afraid to take risk. It is not the risk in any venture that makes them fail, but their fear to fail makes them fail. Successful entrepreneurs are not afraid to fail. They just hate to fail. Their passion to overcome risk and succeed makes them prosperous. Actually, passion is the combination of love and hate. Love for what you desire and hate for you abhor. As an entrepreneur, love to take risk but hate to fail in your risky actions. Stop telling yourself, "what will happen if I fail." I am please that in all occasions, the little word "if" is used. The entrepreneur tells himself, "how can I fail."

Usually, it the lack of the right knowledge that makes investing risk. When you know what you are doing, you overcome all risks and you succeed. It our ignorance - believing that what you don't know is not important, makes some people fall in the world of business. Education is the key for the elimination of ignorance. The education should include: time management, cash flow management, management of people, accounting, investing (the science of money making money), understanding the markets and the law. Ignorance makes investing risky.

Skill #5: Developing a clear vision.
Entrepreneurship is about going somewhere and it begins with a clear vision. When your employees cannot ascertain where you are going and what you intend to achieve,
they will have a hard time getting excited about the journey and may result in abandonment. As an entrepreneur clear vision should first communicate your purpose. With your purpose, I mean the kind of "business" you are in, where you are going and why. Your "why" must be very strong, since it easily help you do the "how".

Secondly, your vision should commune your picture of the future of your business. That is to say, what will your future be like, if your purpose is realized. Finally, your vision must portray your values, what you stand for as well as the principles you will make your in progress decisions. When your vision is persuasive, it communicates to people who you are, where you are going and what will guide your journey in the world of business.

Your vision is what keeps you and your business going, when times are really tough and will avert your business from stopping short or arriving at the wrong destination. I placed this skill last because, to me, all the other skills mentioned earlier hang on this.

You have what it takes to succeed. Go all out!

Study of entrepreneur and entrepreneurship within the economy is Entrepreneurial Economics. Not only factors or inputs are important for economic growth, it also requires human creativity and fruitful entrepreneurship to make them useful. There is a need of an environment that promotes free entrepreneurship for the sake economic growth. Earlier entrepreneurship in the field of economics was ignored and if it remains the same then economy would continue to fail because economy wants innovation, new projects, new industries and sectors and that can be achieved by high level of entrepreneurship.
Traditional tools of economics cannot analyze entrepreneurship, e.g. Equilibrium model. In case of this particular model, Joseph Schumpeter and Israel Kirzner entrepreneurship do not bear equilibrium. As per earlier thinkers, Max Weber suggested that some religious belief systems do not support entrepreneurship but has a direct relation between ethics and economic system whereas sociologist K Samuelson said there doesn't exist relation between the two.
Study conducted in India concluded set of characteristics of successful entrepreneurs that are cross-culturally valid and considered them important and linked them with the form of socialization in the society. A third group of thinkers says that entrepreneurship predicted by economists cannot be developed in a country where production factors are highly mobile, all have knowledge about all possibilities.
A fourth school of thought give importance to operational skills along with market opportunities to run a business.
As a whole common characteristics are identification and perception of economic opportunity, technical, organizational and behavioral skills, managerial competence, and motivation.
According to Schumpeter, entrepreneur is a risk bearer, innovator and a coordinator cum manager. Sociological approach suggests that some social classes will work to fill the void and be more entrepreneurial whereas economic approach suggests that entrepreneurs identify and fill market gaps.
According to Drucker, an entrepreneur is the one who seek for opportunities, looks for change and exploit them. Another type of innovator is the intrapreneur, who bears less risk because they work in an existing organization.
Coase believes that Entrepreneurial economics challenges fundamental principles, using insights from models and theories in the natural sciences.
Social entrepreneur A social entrepreneur is a person who works for the society and address the issues of the society in order to improve, maintain and change the social, environmental, educational and economic conditions. Social entrepreneur is motivated by a desire to help rather than by the desire for profit. Key traits and characteristics of effective social entrepreneurs include ambition and lack of acceptance of the status quo (not accepting the existing position of affairs or not accepting the world "as it is"). To handle global problems social entrepreneur seek to develop innovative to global problems.
Social entrepreneurs create social value through the improvement of goods and services offered to the community. Their main aim is to help others and to offer a better service in order to improve the welfare of the society and is run as nonprofit schemes. Zahra et al. said that âEURoesocial entrepreneurs make major and varied contributions to their communities and societies, adopting business models to offer creative solutions to complex and persistent social problemsâEUR

First, consider those distinguish characteristics that the person who opens his or her business from the person who works for someone else.

Studies investigated successful and unsuccessful owners, some of whom went bankrupt several times. Some of them were successful only after the second or third try. The characteristics they share might almost said to predispose a person into trying to start a business. Of course, not all of these characteristics appear in every small business owner-manager, but the following seem to be most predominating.

People who start their own business may be members of different political parties, feel differently about religion, economics and other issues than others do. Based on the human nature, they are just like everyone else. The difference is they usually have strong feelings and opinions toward to the issues or the things they are facing; they also express themselves more strongly in a consistent way.

If you are going to risk your money and time in your own business, you must have a strong feeling that you will success otherwise you will not do it.

Well, sometime these strong feelings may also cause problems. For example, in the business practice, you know the manager must have authority to get things done instead of others, but you are not comfortable of working under someone. This indicated that your might have similar attitude in a scholastic, family or other authority structure, which will make you feel uncomfortable if there somebody ask you do something.

Therefore, if you want to open your own business, you probably already have a strong "Need for Achievement". This "Need for Achievement" is a psychologist's term for motivation and it usually measured by tests. It can be an important factor in your success.

On the other hand, the person, who would not think of starting a business, might call you a plunger, a gambler, a high-risk taker. Well as a person so passionate to "need for achievement", you probably do not feel that about yourself.

Studies also have shown that the small business owner does not differ from anyone else in risk avoidance or aversion when measured on tests. You may thought this seems unreasonable since logic tells us that it is risky to open your own business.

One time, a management expert did a very simple explanation to this apparent contradiction: "When a person starts and manages his own business he doesn't see risks; he sees only factors that he can control to his advantage." Which means that if you possess these traits to some certain degree, it does not mean you will be successful; it is only meaning that you will very likely start your own business. Some of these characteristics in excess may actually hamper you if you are not careful.

As studies result, the characteristics that appear most frequently among "successful" small business managers are included drive, thinking ability, competence in human relations, communication skills and technical knowledge.

Drive - as defined in the study, is composed of responsibility, vigor, initiative, persistence and health.

Thinking ability - consists of original, creative, critical, and analytical thinking.

Competency in human relations - means emotional stability, sociability, good personal relations, consideration, cheerfulness, cooperation and tactfulness.

Communication skills - include verbal comprehension, and oral and written communications.

Technical knowledge - is the manager's comprehension of the physical process of producing goods or services, and the ability to use the information purposefully.

Motivation or drive is one of the main factors that has been considered long time in carry out effective performance. Psychologists now claim that you can increase the motivation and the personal capacities, which will improve your effectiveness and increase your chances for success.

Much of the development of such achievement motivation is depends on setting yourself the right kind of goals, in other words, you need to set up the right goals regarding to your own needs in order to achieve success.

Who does not want to be the boss of his own company? But very few realize this dream. What is the reason behind it? Fear of failure is one of the biggest factors that don't allow a person to turn entrepreneur. After all, we all have families to support, liabilities to shoulder and one misstep could result in problems created for them. And who wants to lead one's family into trouble?

But despite all this, don't you ever feel that you should start a business venture of your own without actually quitting your job. Your job provides you and your family security and safety but there is something that your heart wants and that could only be provided if you turn an entrepreneur. Job satisfaction is something that few care about but few could actually ignore its impact.

So, what needs to be done? What should be the course of action for you when you know you can't possibly quit the job? Well, the answer is straight forward. You can easily take the route of part time business. But let me tell you one thing. The word "easily" is just not suited for this scenario. Taking this decision could be a little bit easier than actual implementation of this idea. If you are really committed to turning a part time entrepreneur, then only you should venture into the field of part time entrepreneurship.

Well, you would have to spend more of your time working. You would have your regular job and you would also have your part time business to take care of. That is really time-taking.

Before you opt for part time entrepreneurship, I would like to give you a few suggestions. Hope it proves helpful.

The very first thing I would like to emphasize on would surely be your family. Always keep your family up dated about what you want to do. It is true that when your part time business becomes successful, you might think of quitting your regular job but until then you would be a lot busier and your family would have to support you in that period. You would have to convince them that it is for the good of all.

Always have a professional outlook with your part time business. Part time or full time, a business is always a business. So, even if you are conducting your part time business from home, you need to have a room that should be exclusive for your business activities. You would do well to have a separate phone and fax line for your business. The same goes with business license also.

If you plant a tree, do you get the fruit the same day? No, it takes time to bear fruit. Well, it is the same with part time business also. Be PATIENT. Be very realistic about your part time business. Any new business takes time to start running and it would be the same with yours also. Show patience during this initial transition phase.

I sincerely hope that you would take steps to fulfill your dreams of turning into an entrepreneur.

They don't give you a master’s degree in how to become a successful entrepreneur in a high priced business school! Why? Because, while you learn how to run and manage a business, you're often left to fend for yourself with a bunch of theory that may not work for you, especially in today's marketplace.

What they lack, and what you need, are practical, real time, step-by-step strategies to be successful in an ever changing marketplace -- and not just marketing theory. You see, I know that intimately. Because for years, I searched high and low for practical success strategies. Particularly for today's success-minded woman, and there simply wasn't anything out there. Nothing.

For example, even if you spent a fortune to get a degree from a prestigious business school you wouldn't learn these 12 must-have pieces of the puzzle you will learn in just 3 days at Women's Business Empowerment Summit:

1. How to adopt a wealth attitude by moving forward through your fears of getting started.

2. How to have a clear vision of what you want to create and a road map to get you there.

3. How to identify and exploit your own unique abilities to get more done in less time.

4. How to create a product or service to sell that will have people begging to do business with you.

5. How to develop powerful sales and marketing skills to convert prospects into paying clients.

6. How to utilize the unique advantages women possess in marketing your product or service.

7. How to implement the secrets of Internet gurus to make your website your most valuable business asset.

8. How to quickly grow your subscribers list from scratch to tens of thousands for free.

9. How to get the media to help you make more money without spending a dime on advertising.

10. How to position yourself as an industry expert and increase your client base.

11. How to implement the wealth principles multi-millionaires use to build and protect great wealth.

12. How to utilize lessons of successful, powerful women who have experienced firsthand the unique challenges and advantages you have as a woman in business.

That’s why I founded the Women’s Business Empowerment Summit. I wanted all of the information that women need to be successful entrepreneurs to be in one place and easily accessible. I believe if you had all the steps at one time, in a system you could easily follow, you could reach your goals much faster, whether you're totally green or a seasoned entrepreneur who wants to achieve higher levels of success.

Entrepreneurship is Pakistan disregarded since from its independence. This was happening just because of Rent-seekers. Rent seekers turn policies in their favors for taking more profits. Some government institutes are still working under the indirect influence of rent seekers. Examples of such government provided wealth transfer are conferring of monopoly through a license, obtaining resources at below the market prices(e.g. publicly provided land at cheaper rate than market to influential groups), protection from competition and the manipulation of government subsidies, tariff and Tax policies. Note that not only wealth transfer unproductive, it is also often disturbing other market activities.

Thus entrepreneurship is much important for the success and growth of country, may at times turn into rent seeking. The purpose of entrepreneurship is profit generation, if the more profit are to be had from the rent seeking, then the agent would be rent seeker than an entrepreneur. As mentioned earlier at times rent seeking might be preferred over entrepreneurship. The foregoing explains that entrepreneurs may be tempted to turn to rentseeking if the payoffs so warrant. Therefore, it is important to avoid policy intervention that ends up in providing rent-seeking opportunities to the favoured few and foreclose the rent-seeking opportunities that derive from other sources. For example, the historical success of Britain can be attributed to the institutionalization of the rule of law, well defined property rights, protection from arbitrary confiscation of property, effective enforcement of contracts and a variety of other protections that made rent-seeking difficult. On the other hand the poor record of technological progress in ancient Rome, Medieval China and more recently in the Soviet Union, despite the many impressive inventions that each one was able to generate, is attributable in good part to ready availability of rent-seeking opportunities.

This together with obstacles to entrepreneurship in those economies accounts for the failure to put the inventions to productive use. The incentive regime has created a rent-seeking businessman used to gaming and (mis)using policy. These new classes of businessmen that acquired wealth and learnt ways to manipulate policy are now dominant. As a result, wealth remained concentrated in the hands of those that the government favored. Consequently, even in private enterprise, merit gave way to government discretion. This environment slowed the growth of entrepreneurship and indigenous enterprise.

Keeping the economic definition of entrepreneurship in mind, we see that entrepreneurship in Pakistan is seriously impaired by government policy, legislation and regulation. The government has continuously been of the opinion that investment especially at the large industrial level is entrepreneurship. As a result, it has been unable to promote genuine entrepreneurship and promoted cartelization and rent-seeking instead.

This was happening and some big rentseekers still exists in the economy.

Entrepreneurship is the act and art of being an entrepreneur or one who undertakes innovations or introducing new things, finance and business acumen in an effort to transform innovations into economic goods. This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as startup company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intra-preneurship and may include corporate venturing, when large entities spin-off organizations.[1]

According to Paul Reynolds, entrepreneurship scholar and creator of the Global Entrepreneurship Monitor, "by the time they reach their retirement years, half of all working men in the United States probably have a period of self-employment of one or more years; one in four may have engaged in self-employment for six or more years. Participating in a new business creation is a common activity among U.S. workers over the course of their careers."[2] And in recent years has been documented by scholars such as David Audretsch to be a major driver of economic growth in both the United States and Western Europe. "As well, entrepreneurship may be defined as the pursuit of opportunity without regard to resources currently controlled (Stevenson,1983)
An Entrepreneur is the one who takes on the risk of starting their own enterprise or investing in other start-ups. Successful entrepreneurs are known for finding innovation and market gaps for new products and services. Entrepreneurs have the ability to take business to the point at which it can sustain itself on internally generated cash flow. The future of entrepreneur is to reform and revolutionize the pattern of production.

Entrepreneurship spurs improvements in productivity and economic competitiveness, and with technological advances and economic liberalization, the assumption that nurturing entrepreneurship means promoting a country's competitiveness which today appears more valid than ever. Entrepreneurship development has the potential to create jobs through the formation of new business ventures; utilization of available labor and resources to create wealth, stimulate growth, boost the economy and increases a nation's GDP, and reducing dependence on social welfare programs. Entrepreneurs create new businesses and new businesses in turn create jobs, intensify competition, and may even increase productivity through technological change. High measured levels of entrepreneurship will thus translate directly into high levels of economic growth. While it is easy to see that starting a new business to exploit a perceived business opportunity would lead to economic development, it is also possible that necessity entrepreneurship may not lead to economic development. Being pushed into entrepreneurship (self-employment) because all other options for work are either absent or unsatisfactory can even lead to under development.

Entrepreneurial economics is the study of entrepreneurship and entrepreneurship within the economy. Only factors of production do not tell the overall economy growth they should be combined with innovative entrepreneurship and entrepreneur to measure the long term economic development. But entrepreneurship cannot be analysed by using traditional principles of economics because they do not consider it. For example: General equilibrium model which is mainstream of economics, do not consider entrepreneurship as entrepreneurship is all about disturbing equilibrium and focusing on rapid innovations. The characteristic of entrepreneurial economy is that high level of innovation is combined with entrepreneurial activity which results in creation of new ventures, products and services that leads to economic growth.
Entrepreneurship has been globally felt as a developmental & progressive idea for business World. Scott, (1986). Therefore entrepreneurship is considered as vital ingredient for not only globalization but at the same time for creating diverse opportunities for future potential performers. Mitra, (2002). To exploit the human resource to their optimum potential is one of the greatest challenges faced by innumerable business organizations in the contemporary economic world, where progress is quantified and consumed as an entity. Brush, (1992).
Entrepreneurship is not just confined to any one gender now rather due to multi-faceted economic pressures women have turned up & realized that the survival of their families & their own potential lies only in working side by side with men. Marlow, (2002).
Education of woman have no doubt given them immense confidence & encouragement to serve & discover new business avenues. However the ground realities do differ to a great extent as far as geographical boundaries are concerned. Globally women are considered as weaker gender physically and emotionally, therefore prospects open for them to develop into business professionals is an area still quite unexplored and needs attention. Wennekers, (1999). Overcoming the challenges of business world are no doubt more treacherous for women than their male counterparts, therefore they undergo various impediments to achieve their business success. Allen and Truman, (1993). Fortunately due to technological advancement & means of communication the world has turned into a global community which has created new channels & opened up avenues for women to explore not only their potential aptitudes rather search for better business opportunities. Carter, (2001).
Entrepreneurship for Women
A question arises here that what entrepreneurship means for a woman? How a woman conceives the idea of entrepreneurship?
Entrepreneurship is an idea or vision which a woman holds to explore and optimize which could help her create new jobs & economic empowerment among her fellow beings. Across the globe, generations of women from very different backgrounds show very encouraging sign of entrepreneur spirit. It is to be hoped that governments at all levels will work to provide an environment in which this spirit may flourish. Delmar, (2000). Over 200 million women are employed across all industry sectors, with half of this number is in developing countries. Gem report, (2007). Entrepreneurship by definition implies being in control of one's own life and activities
For a woman entrepreneurship is not a new concept but certainly keeps woman hesitant to be among start-ups due to societal and community trends and pressures. Many other factors do influence to keep woman away to be potential entrepreneurs especially in developing countries.
Developed nations have provided gender equality platforms to keep the woman workforce motivated to be entrepreneurs. However, women still face financial insecurity, business insurance & human resource challenges plus resistance from their male counterparts to be successful woman entrepreneurs.
Motivational factors for woman entrepreneurs
Contemporary trends in business world have increased the fertility rate for entrepreneurship development globally. Large organizations lead to challenging situations in all spheres therefore small & medium scale enterprises are encouraged to open up new business avenues with new and diversified products and services to satisfy the consumer needs by cutting costs at the same time. Delmar, carter and jones, (2000).
Motivational factors influencing woman to join the leading group of entrepreneurs are of two types. One is entrepreneurship by choice, and the other is entrepreneurship by necessity. Schumpeter, (2000).
Women become entrepreneurs by choice due to the following factors:
€ To materialize their idea into a capital
€ For their empowerment and freedom
€ To prove their worth among their male family members
€ To establish their own rules for their work
€ To overcome the deficiencies they faced during their job experience
€ A long term standing desire to own their own company
€ Working for someone else did not appeal to them
€ By necessity they are motivated to be entrepreneurs are:
€ To improve the quality of life of their children
€ To share the family economic burden
€ To adjust and manage household and business life successfully on their own terms
€ Due to the death or sickness of their husband.
How Entrepreneurs Come Up With Great Ideas
At the heart of any successful business is a great idea. Some seem so simple we wonder why nobody thought of them before. Others are so revolutionary we wonder how anybody couldn't thought of them at all.
But those great ideas don't come on command. And that leaves lots of would-be entrepreneurs asking the same question: How did everybody else get inspiration to strike€"and how can we work the same magic?

The U.S. housing market is still encouragingly active...thirty year interest rates although fluctuating are still well below 7.00%...home equity interest rates have risen enough to force many folks to refinance and eliminate the higher rate line of credit...and, over 21 trillion dollars in adjustable-rate mortgages are ripe for conversion in the months ahead, to other mortgage products.

Here's what you need to do:

1. Make a list. need to make a list of everyone you know. You've heard this before...the moneys in the list...and it's absolutely true. Make sure that you have their address, phone number, and email address if possible, plus and any other information you may have about them.

2. Send a personal letter to each of them. Tell them that you are now in the mortgage business and you are ready to help them any way that you can. Automate your list on your computer to make this function as easy as possible.

3. Follow-up a few days later with a phone call. Re-introduce yourself and your business. Ask if they have any questions about credit and/or mortgages. Ask questions that help you fill-in the blanks and take lots of notes. Offer your private number (cell phone number) in case they have any questions.

4. Send a hand written "Thank You" note expressing your gratitude for the time they spent with you and the information they provided. Very dew people use "Thank You" cards'll be remembered for using them.

5. Send holiday cards, birthday cards, postcards, articles and informative industry information each and every month there after. You'll eventually be accepted as an expert and trusted advisor, because of the valuable information that you continue to provide.

6. Never stop building your list. Set a personal goal of adding new contacts each day and then follow the same steps for each addition to your list.

This is the beginning of your database and your new mortgage business. Maintain your list, up-date it, and continually add to it. Handled correctly your database will result in mortgage referrals every month. The larger your database, the more referrals you'll receive.

By effectively using your database, maintaining an exceptional service level, and keeping your name in the forefront of your contacts have a great chance of generating business right away.

What is the key to most successful businesses? Marketing. After all, you can have the best product in the world, but if no one hears about it, it is not going to matter. Unfortunately, not everyone can afford to put a 30 second spot on the Super Bowl. That is where commercial color printing comes in to play.

A brand is a business’s identity. It establishes credibility, and a quick walk through the supermarket will confirm that people are willing to pay more for brands. The first step in developing a brand for your business is to know who you are. Are you an upscale restaurant or a dollar store?

When you pick a name the two things to look at are how memorable it is and how easy it is to spell. Some companies pay up to $35 000 to research the correct name. Choose wisely--remember that this name is going to be on everything from business cards to radio ads.

Next, you are going to want a logo, something simple and memorable. Think of a popular restaurant and odds are the first thing that pops into your head is the logo. If you see two golden arches, you assume that a McDonalds is there.

So, you have a name and a logo, now you’re going to want to decide which colors to use. There are different advantages to each color and you should not pick your favorites. For example, red and orange are both known to stimulate appetite. How many fast food restaurants do you know that have at least one of those colors? Almost every single one. That is not a coincidence, nor should your use of color be.

When you are building a new business one of the keys to survival is knowing your competition. Many would-be successful businesses take this too lightly. You should know everything you can about anyone in the area who provides anything remotely similar to what your business does. You need to know about more than their product though. You should know what they are doing for advertising, how long they have been in business, what worked for them when they were starting out--essentially anything, you can find.

Building a business is not easy, and it never will be. Most businesses fail, usually because someone looked over a small detail. Maybe the market was poorly evaluated, maybe the product was rushed--do not let those be your excuses. Understand your market, and use the information you have gathered to attack it. That is the key to building a business.

Kaye Z. Marks is a writer and an observer. She is continuously fascinated with the developments in commercial color printing technologies, which greatly help in the marketing and advertising campaigns of small to medium businesses.

Kaye Z. Marks is a writer and an observer. She is continuously fascinated with the developments in commercial color printing technologies, which greatly help in the marketing and advertising campaigns of small to medium businesses. Visit for information.

Find the Right Balance in Logo Creation
by Kaye Z. Marks
keyword: commercial color printing
Words: 730

In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately, it goes beyond “cool”. It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.

Your logo’s every curve and color must exist for a reason. All elements should come together to contribute to an overall powerful and clear message easily conveyed to anyone who sees it.

Color Selection
Let us start with color. Colors mean something. Some colors make you mad, some make you calm and some make you agitated and so on. Every color has a psychological impact on people and a good mastery of such knowledge will prove to be very useful in creating your logo.

Composition of Elements
Selecting the right images shapes for your logo and arranging them also requires a good amount of thought. Overdone logos with a lot of curves and circles might leave you confused and overwhelmed. At the same time, some are too simple that it leaves you unimpressed with no clear idea what the business behind that logo wants to say. Investing time and effort on trial-and-error tests on your logo might seem a tedious task, but once overcome, you will reap the rewards with more response and more results from your viewers.

Getting It All Together
Before we think of what color or shape, at the base of our minds is what your logo should symbolize. The “what” comes first before the “how”. From the base sketch, to the colors, to the shapes, always check if every addition gives more value to your logo in association with your brand. In addition to the value of the parts of your logo, another thing you should keep a keen eye out for is the overall balance of your design. You must think about how to balance your logo design well enough that each stroke is where it should be and everything taken in its totality equates to a clear message so that people can understand:

- What your business does and what it believes in

- The products and services you provide

- The advantage of choosing your products and services over others

Going over some popular logos very familiar to us, we notice the use of small fonts, use of the color red and arches. Let us dissect these elements for a minute.

Big companies use small fonts to convey that despite the enormous size and spread of their organization, people from all walks of life, even the less prestigious, can still make business with them. A small type makes people less daunted and rather more at ease in approaching the company.

The color red, not only grabs our attention, but it also communicates a sense of professionalism, passion and stability. That’s why it‘s no surprise that several financial or banking companies make use of this shade like Mastercard, WellsFargo, and HSBC.

Now let us go to the use of arches. Arches can be used in a variety of ways and in conjunction other elements or letters in your logo. When used overhead, the arch can represent an umbrella to convey protection. Alternatively, in the same sense, when used under the text, an arch can convey reliability like a net catches circus acrobats when they fall. With lines arched in different directions, it is very possible that you can communicate a sense of protection, confidence and trust.

It goes to show that there is no need for too much incorporation of lines and shapes to convey a message to the people. Going overboard with symbols and colors in a logo can create too many elements that people will only add fuss instead of value.

Double check your designs and before you have your professional color printing company work on your logo, make sure that you have created it properly and have thought it out well. You must achieved the proper balance of using symbols that mean something akin to your company and keep them as simple and neat enough as possible. Balanced and uncluttered, remember that.